Water is the cheapest ingredient in cosmetics. It simply fills up the formula. It has no active effect.
That’s why JUNGLÜCK has decided to replace it with ALOE-CORE™, our active formulation base derived from aloe vera. Unlike water, ALOE-CORE™ actively hydrating, calming balances the skin.
| ALOE-CORE™ AS BASIS | WATER AS BASIS |
|---|---|
| + Active hydrating | – Neutral; offers no specific benefits for the skin |
| + calming balancing | – The least expensive filler in the formula |
| + The standard we take for granted | – Industry standard — found in almost every product |
| + OurBasis first | – Water listed first in the INCI |
Three times the effect
ALOE-CORE™ delivers three proven properties nearly all of our water-based formulas.
hydrating
Lock in moisture and support the skin's natural barrier function.
calming
Helps maintain skin balance.
Suitable for sensitive skin.
Balancing
Promotes an even, balanced complexion. The foundation for long-term skin health.
“For long-lasting skin health: ALOE-CORE™.
Because water isn’t an active ingredient.”
ALOE-CORE™ is JUNGLÜCK’s registered trademark for the use of an activeBasis the primary formulation base in nearly all water-based products. The formulation principle is based on the use of a well-established raw material that is listed in the INCI.